Formaldehyde-Free

A while back, I attended the Miami beauty show in Miami Beach, Fl. I was extremely delighted with all the new products and hair cutting techniques I learned about. But the one that really caught my eye was Natura Organic Formaldehyde-Free Hair Treatment System. This particular product caught my eye because in my salon we do keratin treatments more than anything, but by the end of the day all of my hair stylist have burning noses, nausea, and difficulty breathing due to the outrageous amounts of formaldehyde in the keratin we use. So, I decided to change to the Natura Organic Formaldehyde-Free Hair Treatment System. And that was It, no more complains from my employees. And since then I’ve been using this product, and that about two years ago.

Orlando Premier Show (Brazilian Keratin Treatment)

Previously, I attended the Premier Beauty Show in Orlando, Florida.  I had a lot of fun seeing the latest haircutting techniques and the new products on the market.  I became intrigued with the Natura Organic Hair Treatment Line and saw the benefits for many clients with frizzy, difficult to manage hair. After watching several demonstrations out on the main floor of the show, I enrolled in a class to become certified in the application of Natura Organic Hair Care System. Natura Keratin uses a unique, patented, organic form of keratin. Natura Keratins hair smoothing treatment comes in several formulas, depending on hair texture, curl and desired result.  Natura Keratin has a formaldehyde-free hair smoothing formula for wavy hair, producing frizz free results that keep the wave or curl. Another formula is for heavy curls which removes frizz and creates a sleeker look.  If your hair is extra coarse and curly and resistant, you may want to use the strongest formula available. Your stylist will be able to help you decide which formula is right for you.  All formulas penetrates into the cuticle layer of the hair to replace protein that is needed to make the hair shiny, smooth and frizz free.  Natura Organic Hair Care System leaves the hair more manageable and cuts down on the time needed to blow dry and flat iron frizzy, unruly hair.  In most cases it will cut styling time at least by half. The Natura Organic Hair Care System requires the use of specified shampoo and conditioner to retain the effects of the keratin in the hair for as long as possible.  The treatment will last up to 5 months in the hair depending on texture and condition of hair.  The treatment is best administered directly after color processing when the cuticle is open, otherwise a two week waiting period is recommended for keratin application.  A 72 hour waiting period before shampooing is necessary for keratin to be set in the hair.  During this time leaving your hair down straight refraining from the use of any hair restraints is necessary.  If the hair accidentally gets wet in the 72 hour waiting period, flat iron the hair out as soon as possible.  The treatment cost normally an average of about 200 dollars here in South Florida depending on thickness and length of hair.  

What is Keratin?

So far out of all of the Keratin Smoothing or straightening systems out there, I like, Natura Organic Hair Treatment Line the best. It is a professional salon treatment that penetrates the cuticle of the hair in order to condition, improve the texture, and reduce frizz for 3 to 5 months depending on the hair and the formula you use, as well as how the client keeps up with the aftercare. There is an amazing home maintenance after-care products, that nourish and help maintain and extend the life of the keratin on your hair. These products can be used on your hair even if you don't have any keratin treatment system on your hair. These products help to make your hair manageable, soft and gives it a shine.

Organic ingredients can only be found exclusively in the Natura Organic Hair treatment Line worldwide, no other company can make this claim. The keratin is processed differently in Natura because the organic ingredients is delivered to the hair in its natural state, keeping critical amino acids and proteins intact. These protein chains of organic ingredients closely mirror the hair’s own keratin structure which allows it bond with the hair.

 The Natura Organic Hair Treatment System works on all hair types, transforming the hair by repairing and providing long term conditioning and protection. It maintains hair’s natural properties by creating a shield over each strand restoring it from the inside out; while protecting against harmful UV rays, pollutants, chemical treatments and the rigors of daily shampooing and styling.